About ToolMargin
Know what your agency software really costs.
What it does
ToolMargin analyzes the cost and capabilities of the software a digital agency runs on. You describe your agency, the jobs your software must do and the products you already use. The calculations then show the known cost of the stack and what would change it, at four stages:
- Start: the first stack for a new agency, from launch day to its first client and target size.
- Build: the lowest-cost additions that close gaps in the stack you already have.
- Grow: which plan changes your stack needs as your team and client count grow.
- Optimize: removals, downgrades and lower-cost valid alternatives, or confirmation that nothing needs to change.
Who it is for
Founders, owners and operations leads at digital agencies (SEO, PPC and performance, full-service and web agencies) who want to understand what their software costs, where products overlap and what is missing.
How the analysis works
Every result comes from documented rules: list prices checked against official vendor sources, capability claims backed by official evidence, and deterministic calculations. The same inputs always give the same results. The model covers a defined set of 19 products and their plans. It is not a complete market comparison: a product or software category that is not modeled is not judged, and some categories, such as website building, hosting and landing pages, are not modeled at all. The methodology explains the rules and their limits.
Results are informational. They are not financial, accounting, tax or legal advice, and they are not a vendor's quote. Prices change, so check the current price and terms with the vendor before you buy or cancel anything.
Commercial relationships
The site may in future earn commissions from some vendors through affiliate links. Commercial relationships do not determine recommendations: affiliate status and commission are kept in a separate part of the code that the calculations cannot read, and results routinely include products we have no relationship with. The affiliate disclosure lists the current status.
Who operates the site
ToolMargin is operated by Avenlund Group OÜ, a company registered in Estonia.
- Company
- Avenlund Group OÜ
- Registry code
- 17598800
Questions, corrections to pricing or capability evidence, and vendor enquiries: contact@toolmargin.com. See also the contact page.